The internet has steered the course of modern history and a lot of our society?s current culture is influenced by the online community.Traditional marketing is being challenged as online banners and ad spaces are slowly become more preferred. It is important for small businesses to employ online or internet marketing while huge corporations retain traditional marketing methods while maximizing the advantages online.
Online, the real battle is creativity and wittiness because most people are expecting catchy, fun and creative videos, blogs, articles and other internet accessories. Online web developers sometimes hire online artists to make the site more lovely, interactive, unique and inviting. Gone are the days of one way marketing wherein the ads can only be seen or viewed by audience. Interactivity is great edge online marketing provides and visitors, watchers and avid fans have the opportunity to get a better feel of what is being advertised.The most common online marketing strategies are SEO, social media marketing, online marketing, blogging, and link building.
SEO or search engine optimization means that the brand being advertised becomes more likely to getting pulled up by potential customers. SEO means the brand is easily searchable through popular search engines. A site is easier to get to online if there are a lot of clicks and pages with hyperlinks directing to it. This is the reason why most SEO marketing specialists hire pay per click consultant to increase the rank of the site when being searched on search engines.
Social media marketing is also another popular marketing strategy for online marketing because of the unbeatable popularity of social networks. Facebook alone totaled to 500 million members in 2011 which makes it a good place to setup fan pages, bring out announcements and tag a lot of people. There are various pages where people with common stuff meet and become friends and these pages are great places to find potential following.
With online videos, the rules or norms are different from the traditional TV commercials because they are less strict and more free. They are witty, vulgar and very entertaining.Other than the strategies mentioned, there are more ways on how to advertise online. If you are trying want to advertise your brand online and need help from a marketing specialist, you can search by using keywords including your line of business like attorney SEO.
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Source: http://www.thirdagemedia.com/?p=19390
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